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2017 in Review: Sex Toy Sales in New Zealand

2017 in Review: Sex Toy Sales in New Zealand

New Zealanders like to add more buzz to the bedroom with the help of sex toys, and Adulttoymegastore has the sales numbers to prove it!

New Zealand online adult toy and lingerie retailer, Adulttoymegastore, compiled a list of New Zealand’s favourite sex toys for 2017, which provides an interesting insight into what Kiwis get up to behind closed doors.

Adulttoymegastore product manager Emma Hewitt said the online retailer supplies thousands of sex toys to New Zealanders each and every year, and 2017 was no different.

“Each year sex toy sales in New Zealand have increased. This shows that the demand for sex toys is growing, and more people are trying them. It’s particularly exciting because it means that sex toys are becoming more normalised and they’re being recognised for what they really are - tools for enhancing people’s sex lives.”

She said the most popular sex toys for 2017 included the usual suspects, such as vibrators, cock rings, masturbation sleeves and anal toys, but there was a lot of “more advanced” products sold, too.

“We sold a lot of beginner toys in 2017, but we also sold a lot of more advanced toys, such as electro-stimulation products, very large anal toys, realistic dolls worth thousands of dollars, sex swings, sex machines, and some extremely hardcore bondage equipment. There are certainly a lot of very impressive sex toy collections in New Zealand!”

Here are some interesting sales figures for Adulttoymegastore products sold in New Zealand in 2017:

  • More than 20,000 vibrators sold, which, if placed top to bottom in a single line, would measure the length of about forty football fields. This is assuming the average vibrator is seven inches in length.

Adulttoymegastore sold 20,000 vibrators in New Zealand in 2017

  • 843 litres of lubricant sold, which is enough to fill five-and-a-half bathtubs to the brim with lube.

New Zealanders bought 843 litres of lubricant in 201, says Adulttoymegastore NZ

  • One of Adulttoymegastore’s most popular beginner vibrators, the 7 inch Amore Vibe, was bought by 4,442 New Zealanders. If the vibes were placed top to tail, the total length would be about two-and-a-half times as tall as The Eiffel Tower in Paris.

Amore 10 Function Silicone VibratorAmore 10 Function Silicone Vibrator$23.95Shop NowAmore 10 Function Silicone VibeAmore 10 Function Silicone Vibe$23.95Shop Now

  • More than 13,000 butt plugs sold – which is enough butt plugs for the entire population of either Tokoroa in Waikato, or Oamaru in Otago, to own one each.

New Zealanders bought 13,000 butt plugs from Adulttoymegastore in 2017

  • The most popular couple’s sex toy for 2017 was the We-Vibe Couples Vibrator, which was purchased by more than 850 happy couples around the country.

WeVibe Sync Couples VibratorWe-vibe Sync Couples Vibrator$202.95Shop NowWeVibe Sync PurpleWe-vibe Sync Purple$171.95Shop Now

  • More than 7,000 Classic 55mm Bullet Vibrators sold, which, if placed top to tail, would measure almost twice the height of the New Zealand Sky Tower.

Bullet VibratorBullet Vibrator$12.95Shop NowPleasure Bullet VibePleasure Bullet Vibe$11.95Shop Now

  • More than 5,800 cock rings sold, which, if stacked on top of each other, would be about ten times as tall as a Giraffe.

Vibrating Cock RingVibrating Cock Ring$9.95Shop NowAmore Silicone Cock RingAmore Silicone Cock Ring$29.95Shop Now

  • More than 2,500 bondage restraints sold, which is enough to tie up every single resident of Featherston in the Wairarapa.

Fetish Fantasy Limited Edition Cumfy HogtieFetish Fantasy Limited Edition Cumfy Hogtie$89.95Shop NowPlatinum Bound Cuffed Embossed Metallic Ankle CuffsPlatinum Bound Cuffed Embossed Metallic Ankle Cuffs$34.95Shop Now

The New Zealand cities that bought the most sex toys from Adulttoymegatore in 2017 were:

  1. Auckland
  2. Christchurch
  3. Wellington
  4. Hamilton
  5. Palmerston North

Auckland was the leading city for sex toy purchases with more than 25,000 adult products bought from Adulttoymegastore in 2017, but Auckland is also the city with the biggest population.

Therefore, Adulttoymegastore determined which New Zealand cities bought the most sex toys in 2017 per capita. The amount of adult products bought in each region was divided by the region’s approximate population.

Most sex toy purchases per capita rank:

  1. Palmerston North
  2. Hamilton
  3. Christchurch
  4. Auckland
  5. Wellington

Palmerston North claimed the number one spot for the most sex toys purchased per capita from Adulttoymegastore in 2017, closely followed by Hamilton.

NZ cities that bought the most sex toys per capita for 2017

Looking to the future in sex toy sales

Emma said 2018 is expected to be a year of increased awareness and sales of sex toys in New Zealand due to the anticipated release of Fifty Shades Freed, the final installment in the Fifty Shades saga.

“Each time a Fifty Shades film is released we see an influx of orders for sex toys and bondage equipment featured in the film. We’re expecting the same to happen when the final film is released on Valentine’s Day this year.”

View Adulttoymegastore's top selling sex toys for 2017:

For more product examples - shop all our sex toys here.
Janelle Cheesman, PR Specialist & Sexual Wellness Writer
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19th May 2022
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