It is 1882. Fake eyelashes have just hit the market.
The newest beauty product has Paris buzzing with anticipation. While news of the enhanced lashes make headlines in neighbouring countries, there is a catch: the hair of the fake lashes needs to be sewn into the eyelids of the wearer.
In fact, reporters such Henry Labouchere of the Truth is reported to have published headlines that read: "Parisians have found out how to make false eyelashes" and "Irresistible Eyes May Be Had by Transplanting the Hair.”
Given this is around the time women consumed arsenic to develop a rosy complexion and exude sexiness, and applied radioactive face cream to firm the skin and reduce pimples, it’s safe to say having hair sewn into your eyelids was potentially as graphic and painstaking as it sounds.
History stripped bare
Though the desire for long, lush lashes is a pursuit we have never shied away from in modern days, the presence of facial hair, especially eyelashes, has historically been a defining factor in what society considered to be both ‘beautiful’ and ‘moral’.
As discussed by Jennifer Wright at Racked, in medieval times, the health and length of your eyelashes was directly connected to chastity.
“In Ancient Rome, Pliny the Elder thought that they were a symbol not just of youth but also of chaste character, claiming that, "eyelashes fell out from excessive sex and so it was especially important for women to keep their eyelashes long to prove their chastity." – Jennifer Wright, Racked
By the 15th century, Wright reports that having hair was deemed an ‘erotic disposition’. So, people plucked their eyelashes out, and in most cases, tried to remove their eyebrows and heighten their hairline.
By 1889 women were readily having hair implanted into their eyelids. Cringe. Which brings us to 1911 when fake eyelashes (and their less invasive method of application) was officially patented by Anna Taylor.
From the early 1900s fake eyelashes came in and out of fashion almost every two decades.
Once their application became simpler, American film actresses were quick to add fake lashes to their beauty routine in the 1920s, before everyday women followed suit in the 1930s. After a slight lull, fake eyelashes returned with a bang in the 60s when it was reported more than 20 million pairs of fake eyelashes were sold every year during that decade.
Other than an iconic moment in fashion when supermodel Twiggy posed with eyelashes on her top and bottom lid, from the 1970s – late 1990s, women largely reverted back to natural lashes.
Since the mid-2000s false eyelashes have been used as a mainstream beauty product to subtly enhance the eye, adding length and volume to ‘open the eye’.
With celebrities such as Kim Kardashian, Lady Gaga, Chrissy Teigen and Cardi B regularly donning fake lashes on both the red carpet and in everyday life, the high quality of products now available at an affordable price means you sometimes hardly notice the extra lushious lashes.
Then there is Lilly Ghalichi, the Texas-born entrepreneur who threw in her career as a litigator to dabble in fashion. And after finding a niche in the lash industry for a product that was glamourous and dramatic enough to stand out, but not goulish enough people would associate it with Halloween or a costume party, Lilly’s Lashes was born. Ignoring everyone who warned her that people preferred the ‘natural’ look, Lilly created 3D Lashes - a look that Glamour’s Deanna Pai reports was quickly loved by Kylie Jenner and Jennifer Lopez alike.
Just as history shows, more prominent, character-themed styles of fake lashes with embellished details and jewels still find their place among costume makeup and party looks.
ATMS stocks a range of fake lashes as part of its collection of lingerie accessories. You can view the full range of lashes here. As well as some of ATMS’s best sellers:
Affordable and perfect for a night out, the Natural Look Premium Eyelashes by Baci Lingerie come as a set of individual black lashes that are small and fine in texture, while the Natural Look Deluxe Eyelashes are slightly thicker in texture.
Both come with an adhesive for easy application.
Made from soft, hand-worked premium feathers, Baci Lingerie’s Glamour Feather Eyelashes are partly curved to draw attention to the length and elegance of the eyelashes while the Magic Colours Feathered Lashes feature purple and pink feathers, perfect for adding a decorative flair to the wearers eyeline.
The Starlight Edition Rhinestone Eyelashes are medium-length black lashes with sparkling, crystal stones evenly placed along the lid, accentuating the delicate nature of the lashes and their softly curved shape.
The Starlight Edition includes a range of colours including sparkling pink, blue and green and red and white.
Remember, if fake eyelashes use glue as an adhesive rather than tape, always read the ingredients and be aware of any allergens. If your eye become irritated when wearing fake eyelashes, you should remove them and seek medical advice if need be.
- Meet Lingerie Legend, Rudi Gernreich
- Worried About Sex Toys Replacing You? Here’s 10 That Ensure You’re Still One Of The Phellas
- Why You Should Be Using Dual Density Dildos
Sources:Beauty P.I: The Fascinating Origin Of The False Lash – Makeup.comhttps://www.makeup.com/makeup-history-of-false-eyelashesA True History Of False Eyelashes – Rackedhttps://www.racked.com/2015/10/7/9457395/a-history-of-false-eyelashesSix Terrifying Beauty Practices From History – Mental Flosshttp://mentalfloss.com/article/69360/7-terrifying-beauty-practices-history