Adulttoymegastore featured in News.com.au story about Aussie Men’s sex toy buying habits

“Not a competitor”: Huge shift in male bedroom act exposed! But what is it? Aussie men are buying more sex toys than Aussie women.

The story on news.com.au features Adulttoymegastore’s recent sales data which discovered that in Australia, men are outspending women on sex toys in every state except Queensland. Interestingly, men aren’t just buying for themselves but are buying up large on vulva toys, suggesting that they are buying toys for their female partners.

Our sex educator Emma Hewitt-Johnson is quoted in the article:

“This isn’t just about solo pleasure anymore. It’s about enhancing connection. These purchases are an investment in their partner’s satisfaction — and by extension, the relationship,”

The article also featured sexologist Chantelle Otten who said:

“There’s still some lingering stigma around men buying toys for solo use, which may hold some back. But toys that enhance partnered experiences feel more purposeful – there’s a sense of permission that aligns with wanting to connect, please, and co-create pleasure,”

You can read the full article at News.com.au

- The team at Adulttoymegastore (ATMS)