Adulttoymegastore has a huge spike in sales for Black Friday, which caught the attention of USA-based adult media company XBIZ.
XBIZ reported: "Black Friday is often regarded as the beginning of the Christmas shopping season and one of the busiest shopping days of the year, with most retailers offering their lowest prices, but it hasn't always been that way in New Zealand," said Emma Hewitt, Adulttoymegastore's marketing executive.
"We started participating in Black Friday five years ago when hardly anyone was doing it in New Zealand, especially adult stores," she added.
"Year after year our sales have consistently grown over the Black Friday period," she continued. "This isn't only because our prices are at their lowest for the year, but it's also due to the Black Friday culture that's evolving in New Zealand."
Read the full XBIZ article here: N.Z.'s AdultToyMegaStore Sees Spike in Black Friday Sales.