ATMS data shows a surprising new age group takes the top spot in sex toy sales!

As Lillie Rohan discusses in her NZ Herald article regarding Adulttoymegastore’s exciting statistics; “new research has found over 40 per cent of the brand’s sales are from consumers over the age of 40.”

It may seem like the younger generations are the most sexually empowered, but Sex Educator Emma Hewitt has confirmed that sexual pleasure has no upper age limit! “Whether it’s a new-found confidence, peri-menopause causing hormones to fluctuate, or just comfort within their own bodies, many factors contribute to people in their 40s and 50s feeling the most sexually charged they have ever felt,” Hewitt says.

Want to know more about what age groups are buying the most sex toys? Read Rohan’s full article here.