Adulttoymegastore Features in Rova on NZ's Horniest Town Statistics

Rova has featured Adulttoymegastore in its latest nationwide piece, "New Zealand's horniest town for 2025 revealed and honestly, good for them"

In the article, Rova highlights data shared by Adulttoymegastore, showing a surprising shift in where Kiwis are purchasing the most pleasure products. As Rova reports, “One in five Prebbleton locals bought a sex toy this year. One. In. Five.” Whilst Prebbleton topped the towns, Canterbury brings it home for the sexiest region with the most purchases per capita in 2025.

Although the rankings may change each year, Adulttoymegastore founder Nicola Relph states "There’s always one constant: From the far north right down to the deep south, Kiwis are taking charge of their sexual pleasure. All fun aside, our aim is to keep encouraging conversations about sex and sexual wellness"

The feature quickly gained traction across the wider Rova network — including Mai FM, George FM, The Rock and The Edge — with hosts diving into which towns topped the list, which fell behind, and what the trend says about shifting attitudes toward sexual wellbeing in Aotearoa.

Read the full feature on Rova

--- The ATMS Team