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Adulttoymegastore featured in The Press in a recent article, "Southland named NZ’s ‘freakiest region’ by adult retailer"
Using Adulttoymegastore's yearly data, the Press finds that Southlanders are leading the country when it comes to experimenting with kink, bondage, and BDSM accessories. As Adulttoymegastore Founder Nicola Relph explains: “Southlanders are probably the biggest Fifty Shades of Grey devotees in the country. When the temperatures drop, they know exactly how to warm things up.”
And Relph isn't talking about fluffy handcuffs. The Southland region took the "Certified Freak" award of 2025 with the most purchases of hardcore BDSM gear including full-body harnesses, X-frames, canes, electro stimulators and more.
“Rihanna had it nailed, chains and whips really do excite some people. Experimenting with toys can be a great way to add excitement and elevate your sexual experiences. It’s about exploring pleasure, whichever way that appeals to you.” says Relph.
Read the full feature on The Press
---The ATMS Team
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