"Sex sells – you just can’t advertise it": Adulttoymegastore Featured in The Post Article on The Barriers in Adult Product Marketing

The Post has featured Adulttoymegastore in its latest article, “Sex sells – you just can’t advertise it.”

Journalist Virginia Fallon digs into what it really takes to run a fast-growing sexual wellness business in an online world that still puts up roadblocks.

Speaking with Founder Nicola Relph, Fallon explores the constant balancing act between huge customer demand and strict advertising restrictions. Nicola explains, “People are talking about, and promoting, sexual health which is a really good thing. It’s just that not everyone is on the same page yet.”

ATMS Marketing Lead Whitley Mallory who handles the company's social media sees firsthand how limiting the restrictions can be. From having to censor words like sex, pleasure, vibrator and penis to being unable to showcase products like lubricant, lingerie and dildos without removals, it's no easy feat. For a generation learning about intimacy through screens, this all sends the message that sex education is obscene and that pleasure is something to hide. Mallory states “We’re incredibly mindful of all of the restrictions in place...this is general safe sex education and it’s being censored. Our audience wants this education but because we’re so restricted it’s hard to reach them with it.” In fact, over the past year Adulttoymegastore has had 27% of it's posts removed or flagged, from sexual health education... to an image of a sex toy shaped cake.

So how do you market adult wellness? According to Relph it's a mixture of sheer creativity and persistence. From partnering with mainstream brands like Hells Pizza and Homegrown, and putting Adulttoymegastore up for business awards, it all helps to legitimatise that this is a multi-million-dollar business and a great one to partner with.

With a growing customer base and a team determined to push the industry forward, Adulttoymegastore is committed to making pleasure, education, and sexual wellness easier to talk about — and easier to access.

Read the full article at The Post

— The team at Adulttoymegastore (ATMS)