New Zealand online adult toy and lingerie retailer, Adulttoymegastore, compiled a list of New Zealand's favourite sex toys for 2017, which provides an interesting insight into what Kiwis get up to behind closed doors.
Adulttoymegastore product manager Emma Hewitt said the online retailer supplies thousands of sex toys to New Zealanders each and every year, and 2017 was no different.
"Each year sex toy sales in New Zealand have increased. This shows that the demand for sex toys is growing, and more people are trying them. It's particularly exciting because it means that sex toys are becoming more normalised and they're being recognised for what they really are - tools for enhancing people's sex lives."
She said the most popular sex toys for 2017 included the usual suspects, such as vibrators, cock rings, masturbation sleeves and anal toys, but there was a lot of "more advanced" products sold, too.
"We sold a lot of beginner toys in 2017, but we also sold a lot of more advanced toys, such as electro-stimulation products, very large anal toys, realistic dolls worth thousands of dollars, sex swings, sex machines, and some extremely hardcore bondage equipment. There are certainly a lot of very impressive sex toy collections in New Zealand!"
Auckland was the leading city for sex toy purchases with more than 25,000 adult products bought from Adulttoymegastore in 2017, but Auckland is also the city with the biggest population.
Therefore, Adulttoymegastore determined which New Zealand cities bought the most sex toys in 2017 per capita. The amount of adult products bought in each region was divided by the region's approximate population.
Palmerston North claimed the number one spot for the most sex toys purchased per capita from Adulttoymegastore in 2017, closely followed by Hamilton.
Emma said 2018 is expected to be a year of increased awareness and sales of sex toys in New Zealand due to the anticipated release of Fifty Shades Freed, the final installment in the Fifty Shades saga.
"Each time a Fifty Shades film is released we see an influx of orders for sex toys and bondage equipment featured in the film. We're expecting the same to happen when the final film is released on Valentine's Day this year."